IDENTITY / INTERACTIVE
The Active Citizens of Tufts (ACT) Boston unites alumni of Tufts University’s undergraduate, graduate and professional schools through public service opportunities and educational forums for the purpose of building a stronger, healthier and safer greater Boston community. As a founding member of the organization, I worked to craft its mission statement and strategy.
Logo
The ACT Boston Logo incorporates an elephant, the mascot of Tufts University, with it’s trunk elevated – a call to action to fellow jumbos. An arrow speaks to the momentum and social progress the organization seeks to create.
Website
ACT Boston needed a website through which it could mobilize and organize Alumni from various Tufts University institutions and generations. Messaging speaks to the concept of active citizenship, a core tenant of any Tufts education. A Service Calendar widget on the homepage is integrated with Eventbrite, enabling the organization to offer online registration, publish events on facebook, manage attendee lists, and email attendees.
Newsletter
E-newsletters are an easy way to report back on the success of past events and solicit registration for future events. Special features such as “Volunteer Spotlight” help to drive traffic back to the organization’s site and keep members engaged. A newsletter sign-up widget embedded in homepage has lead to the steady growth of the organization’s email list.
