IDENTITY / INTERACTIVE
The Muchila Project is a student-led initiative to inspire and facilitate the fundraising and logistical travel of dental students to rural Africa to provide oral health care to those without access.
Logo
Together, the continent of Africa and a toothbrush, immediately communicates that this is a symbol of dental initiative. Blue and white keep the logo clean and positive.
Website
The Muchila Project needed to raise a lot of money and fast. In competition with several different student groups for donations, The Muchila Project needed a unique fundraising model to make them stand out.
We ultimately inspired people to open their wallets by offering smart, fun and tangible rewards that gave donors a personal connection to the mission trip. A donation of $25 or more entitled a donor to an 8”x12” photo print from the project and a postcard mailed from Zambia, signed by a patient. A donation of $100 or more entitled the donor to a photo and hand-made basket or necklace made by the women in Muchila.
The website also included a running fundraising total and countdown clock, list of supporters, and blog to which program participants could post trip updates and photos. Upon trip completion, donors were granted unique usernames and passwords and invited to log-in and select which photos they wanted printed as their donor gift. Options were customized to donor level.
Video
I created a video and pushed it through various social media channels to help spread the word about The Muchila Project. The video establishes a need, introduces the 2010 project participants, and makes a call to action. As a result of the website, video and a social media and email marketing campaign, The Muchila Project raised $9,430 in 28 days.
