IDENTITY / INTERACTIVE / PHOTOGRAPHY
Options for Children in Zambia is a non-profit corporation dedicated to the welfare of children and families affected by AIDS in Zambia. As oral health professionals, they work to prevent and treat rampant dental illness while partnering with the communities they serve to overcome health and community development challenges.
Logo
The Options for Children (OFC) logo needed to be flexible to encapsulate the full spectrum of the organization’s increasing initiatives; from oral health to sponsoring local soccer tournaments. Arrows that point up and to the right reinforce what all these initiatives have in common: the goal of increasing the positive life options available to children in Zambia. The logo colors are taken from the Zambian flag.
Website
I created a site outline, layout and content focused on the impact of OFC initiatives and invites visitors to get involved. Call-outs titled.“Voices of Zambia” reinforce the positive impact the organization is having on lives of individuals in Zambia. “Take Action” buttons, located on every page, outline the various ways in which individuals can get involved and stress that even very minimal engagement or donation can make a difference.
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Video
A video on the homepage briefly summarizes the organization’s initiatives to date and introduces their next big project: a community birthing center in the Village of Muchila to improve maternal child health. The video was burned to DVD and sent to prospective donors, successfully raising $10,000.
Photography
I traveled to rural Zambia to document some of OFC initiatives including: dental care and education, training of oral health volunteers, microfinance projects for women, support for schools, and support for maternal/child health. Photographs were incorporated into the organization’s website and video.
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