IDENTITY
BeachCache is a full service bead store with a robust selection of beads, wire, chain, charms and supplies, located in Mansfeld, Massachusetts. They have partnered with Options for Children to establish a microfinance project in the Village of Muchila, Zambia enabling its women to earn money producing beads, bracelets, necklaces and baskets. These products are then purchased and re-sold under BeadCache’s Muchila Expressions product line and 100% of the profits from the sale is donated back to Options for Children in Zambia.
Logo
I designed a logo that speaks to the dignity and empowerment of women. The upright posture and gaze of the woman is sophisticated and proud. The head wrap and jewelry are symbols of high-fashion and speak to the quality of craftsmanship.
Jewelry/Basket Tag
The tags are printed with teak-colored ink on an off-white paper as to not compete with the bright and intricate patterns of the hand-crafted jewelry and baskets. The diamond is commonly used in the beaded and woven patterns.
