For customers who purchase a logo package, the development process goes a little like this:
Phase I: Logo Package & Project Kick-Off Meeting
Once you select a logo package, we schedule a time to meet during which I can learn more about your company/organization, goals, target audience, and the market in which you compete. We’ll take a look at some colors and logos you like, and some colors and logos you just can’t stand, all in an effort to try to narrow in on the exact style you are looking for.
Phase II: Logo Concepts
Here is where I roll up my sleeves and get to work on your first round of logo concepts, based on the ideas discussed during our kick-off meeting. My goal is to create an authentic logo that is memorable and sustainable.
Phase III: Revisions
Tell me what you liked, what you didn’t like and what you would like to see changed. I will continue to revise your logo until it is just right, or until your logo is completed within the revision amounts included in your package (additional rounds of changes are available for $50/hr).
Phase IV: Final Logo & Stationery
Once complete, you will receive your final logo for download in all necessary file formats (EPS, TIFF, JPG, PNG) with the required color profiles for screen and print (RGB, PMS, CMYK).
For basic or deluxe logo packages, I then begin to design matching stationery and business cards. As with the logo, we enter the feedback and revision process until it is just right, or until it is completed within the revision amounts included in your package (additional rounds of changes are available for $50/hr).