Starrett Law Firm provides guidance, protection, and peace of mind for families and business owners in estate planning, probate, and business law.

Website

The mission: to create a website that would be regarded as a go-to resource by clients, yet could be easily maintained by Starrett Law Firm staff. Solution? A new WordPress driven website that features a content-rich blog, knowledge base, informational links, FAQ’s and newsletter archives. The site also includes features to make managing client related paperwork a whole lot easier; clients can now conveniently access secure legal documents via Legal Vault, client forms, client surveys and make easy online payments. Oh, and as if you needed proof that Allen Starrett is the best attorney around, rotating testimonials on the Home and About pages reinforce to new site visitors just how much existing clients value and trust Allen as their legal representative.

• 5 Page Templates
• 7 Sidebar Positions
• 4 Custom Widgets
• Robust Blog
• Slider Post Type
• Testimonials Post Type
• FAQ Post Type
• Contact Forms
• AddThis Social Bookmarking
• RSS Feeds
• Print Friendly
• WordPress Backup
• Google Analytics Integration
• SEO Optimized

Mobile Theme

Clients on the go, can now easily navigate the Starrett Law Firm website via optimized mobile themes for iPhone, iPad, Android, Blackberry, Palm OS and Samsung touch. No pinching, no zooming, just simple touch and scrolling gestures for comfortable reading.

RSS-to-Email

Some Starrett Law Firm clients prefer to get news via email instead of checking blogs or using an RSS reader. By leveraging Mailchimp’s RSS-to-email feature, Starrett Law Firm can publish content to their blog and it will be sent to their email subscribers automatically at scheduled intervals. Custom banners and sign-up forms match the look and feel of the firm’s website.

Options for Children in Zambia is a non-profit corporation dedicated to the welfare of children and families affected by AIDS in Zambia. As oral health professionals, they work to prevent and treat rampant dental illness while partnering with the communities they serve to overcome health and community development challenges.

Logo

The Options for Children (OFC) logo needed to be flexible to encapsulate the full spectrum of the organization’s increasing initiatives; from oral health to sponsoring local soccer tournaments. Arrows that point up and to the right reinforce what all these initiatives have in common: the goal of increasing the positive life options available to children in Zambia. The logo colors are taken from the Zambian flag.

Website

I created a site focused on the impact of OFC initiatives and invites visitors to get involved. Call-outs titled “Voices of Zambia” reinforce the positive impact the organization is having on lives of individuals in Zambia. “Take Action” buttons, located on every page, outline the various ways in which individuals can get involved and stress that even very minimal engagement or donation can make a difference.

The site also makes it easy for dental and medical students, traveling with the organization to Zambia, to create a fundraising page to raise funds for their service-mission trip. The fundraising bar automatically updates anytime a payment is made via PayPal and students are able to manually add cash/check donations.

• 3 Page Templates
• 5 Sidebar Positions
• Slider Post Type
• Fundraising Campaign Post Type
• Contact Form
• ShareThis Social Bookmarking
• WordPress Backup
• Google Analytics Integration
• SEO Optimized

Video

A video on the homepage briefly summarizes the organization’s initiatives to date and introduces their next big project: a community birthing center in the Village of Muchila to improve maternal child health. The video was burned to DVD and sent to prospective donors, successfully raising $10,000.

Photography

I traveled to rural Zambia to document some of OFC initiatives including: dental care and education, training of oral health volunteers, microfinance projects for women, support for schools, and support for maternal/child health. Photographs were incorporated into the organization’s website and video.

Evolution/Revolution was a fashion and textiles exhibit at The RISD Museum of Art that brought together the work of contemporary designers who works evoke the spirit of the early Arts and Crafts movement while demonstrating a commitment to innovation in design and new technology.

Logo

The artists featured in this exhibit express concepts of both evolution and revolution; they embrace the evolution of technology, while simultaneously fighting to allow for more craftsmanship in mass projection. As a result the logo blends the two words, evolution and revolution into a single mark; asserting that both methods of change and development are important while simultaneously blurring the point at which one transitions into the other.

Exhibit Brochure

The use of a floral element as a background texture in the exhibit brochure is a reference to the Arts and Crafts Movement and is rotated on every spread to create rhythm throughout the piece. An alternative grid and strong diagonal alignment points are elements of modern design. Text, imagery and graphic shapes are integrated and create activity and movement characteristic of evolution and revolution.

The Active Citizens of Tufts (ACT) Boston unites alumni of Tufts University’s undergraduate, graduate and professional schools through public service opportunities and educational forums for the purpose of building a stronger, healthier and safer greater Boston community. As a founding member of the organization, I worked to craft its mission statement and strategy.

Logo

The ACT Boston Logo incorporates an elephant, the mascot of Tufts University, with it’s trunk elevated – a call to action to fellow jumbos. An arrow speaks to the momentum and social progress the organization seeks to create.

Website

ACT Boston needed a website through which it could mobilize and organize Alumni from various Tufts University institutions and generations. Messaging speaks to the concept of active citizenship, a core tenant of any Tufts education. A Service Calendar widget on the homepage is integrated with Eventbrite, enabling the organization to offer online registration, publish events on facebook, manage attendee lists, and email attendees.

Newsletter

E-newsletters are an easy way to report back on the success of past events and solicit registration for future events. Special features such as “Volunteer Spotlight” help to drive traffic back to the organization’s site and keep members engaged. A newsletter sign-up widget embedded in homepage has lead to the steady growth of the organization’s email list.

BeachCache is a full service bead store with a robust selection of beads, wire, chain, charms and supplies, located in Mansfeld, Massachusetts. They have partnered with Options for Children to establish a microfinance project in the Village of Muchila, Zambia enabling its women to earn money producing beads, bracelets, necklaces and baskets. These products are then purchased and re-sold under BeadCache’s Muchila Expressions product line and 100% of the profits from the sale is donated back to Options for Children in Zambia.

Logo

I designed a logo that speaks to the dignity and empowerment of women. The upright posture and gaze of the woman is sophisticated and proud. The head wrap and jewelry are symbols of high-fashion and speak to the quality of craftsmanship.

Jewelry/Basket Tag

The tags are printed with teak-colored ink on an off-white paper as to not compete with the bright and intricate patterns of the hand-crafted jewelry and baskets. The diamond is commonly used in the beaded and woven patterns.

Nourish is a start-up raw organic chocolate company whose chocolate is specially fortified with a powerful blend of phyto-nutrients, vitamins and minerals to protect, regenerate, and strengthen. It is available in three flavors: original superfood, bee pollen-honey and saffron-pepper-nutmeg.

Identity

My concept: Healthy Body, Healthy Spirit links eating enriched chocolate to good health and happiness. Not merely a wordmark, the Nourish identity utilizes layers of ethereal curves to speak to the free flow of a healthy spirit. These curves can adapt to whatever the format, be it a label or box. An elegant serif font, set apart from the curves, is used for the brand name.

Chocolate Boxes

Color is used to differentiate flavors (L to R: saffron-pepper-nutmeg, bee pollen-honey and original superfood), while design and layout remain the same to form a cohesive set.