Project Plan

The project plan is a set of questions that helps me understand your business and goals for your logo, collateral or website. Your mission, products and services, needs of your customers, your competitors, and other invaluable information will all be considered in the creative process. The more information and visual direction you can provide up front, the more informed my designs will be (and the happier you will be with the results).

If there are any areas or questions that you don’t feel are relevant to your project or to which you have no answer, don’t worry, just leave them empty for now.

 

Your Name (required)

Your Title (required)

Organization name (required)

Email address (required)

Business phone (required)

Check select the option that best describes your organization (required)
 Small business (less than 50 employees) Startup Non-profit organization Educational institution Just an individual with an idea

I would like an estimate for (check all that apply):
 Logo Website Print Collateral Packaging Photography

Briefly describe your organization and the product or service you provide.

Who are your primary and secondary audiences? Please include as much detail as possible including their gender, age, income, interests, etc. If you are a business-to-business, what sort of companies are you hoping to attract?

Name two or three primary competitors and their web addresses.

How do you see yourself as different from your competitors?

Please comment on the strength and weaknesses of your competitors’ logo/collateral/website.

Do you have existing brand guidelines to which I need to adhere?

 yes no

Please describe your new logo/collateral/website’s desired look and feel by using adjectives and short phrases.

Is copy already created for this collateral/website?

 yes no

Has photography already been taken for this collateral/website?

 yes no

Is there a budget for stock photography?

 yes no

What is the estimated number of pages for your collateral/website?

If you are working within a time frame, please list it here.

It’s always better to have as much information on a project as possible. If there’s anything else you think could be useful to know, please add it here.

WEBSITES

Aside from competitors, are there any sites you really like? Why?

Are you looking for the new site to be powered by a content management system or publishing platform?

 yes no

Does your plan include community or social features such as user profiles, commenting, RSS feeds, forums, sharing, friend lists, rating/voting, user-generated content, etc.?

Does your plan include media-intensive components such as video, audio, podcasts or other rich media?

Are there any third-party integration points we need to know about (interfaces to a CRM, e-commerce, mapping solution, social site or other use of a third party API)?

Do you prefer to complete this project in a single pass or split it up into phases (each requiring separate budgets)?

 single pass phases

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